Emerging technologies in demand for PH businesses’ digital transformation — Microsoft survey

Emerging technologies in demand for PH businesses’ digital transformation — Microsoft survey

A recent Microsoft survey in the Philippines shows 86% of business leaders in the country believes that cloud computing and the decreasing cost of devices have made it more affordable for companies of any sizes to transform digitally.

The Microsoft Asia Digital Transformation survey, conducted in the last quarter of 2016 involving 1,494 business leaders, 111 from the Philippines, in 13 Asia Pacific countries to understand how business leaders are embracing the digital era, reveals that majority of business leaders (84%) regarded cloud computing as essential in their digital transformation strategy.

READ RELATED ARTICLE: PH business leaders set eyes on digital transformation to succeed — Microsoft study

The study shows business leaders in the Philippines are interested to explore a range of emerging technologies to accelerate and achieve digital transformation in the next 12 to 18 months.

In the study, the top five technologies identified by business leaders as being relevant to them are:

  1. Internet of Things (IoT): Network of sensors embedded into devices that can collect data or be remotely controlled. Examples include smart buildings, cars and home devices;
  2. Artificial intelligence: Intelligent machines or software that are able to learn and perform tasks independently. Examples include robots, chatbots and self-driving cars;
  3. Next Generation Computing: Computers and software that can process natural languages, gestures and visuals. Examples include Microsoft’s Skype Translator and chatbots;
  4. Wearable technologies: Advanced computing and electronic technologies that are embedded into clothing, devices or bodies. Examples include smart watches and fitness trackers;
  5. Quantum Computing: Next-generation computers using different computation systems to solve data equations much faster than traditional computers.


“Emerging technologies, specifically, cloud, analytics and new capabilities like AI and IoT will give organisations new capability to transform. But real transformation only happens when they bring their people along with them,” said Karrie Ilagan, Managing Director for Microsoft Philippines.

“Equipping employees with the right tools to enable them to be part of solution to be more responsive, data driven and customer centric are also key,” Ilagan said.

Barriers to Digital Transformation in Asia Pacific
“While there is no doubt that digital transformation will bring significant benefits for both businesses and employees, the path to digital transformation has been slow, given that only 32% have a full digital strategy in place,” Microsoft statement said.

According to business leaders in the study, the following are top barriers to digital transformation are, in order of priority:

  1. Lack of organization leadership to ideate, plan and execute digital transformation
  2. Cyberthreats and security concerns
  3. Lack of a digitally-skilled workforce able to optimize digital businesses
  4. Lack of leadership shown by Board of Directors & Executives, as well as lack of the right governmental policies and ICT infrastructure to provide a sound digital transformation platform for organizations.


“Increasing security threats in today’s digital economies is real and cannot be ignored. There is a continued perception among business leaders that the cloud is less secure. However, they may be less privy to the advances being made in the cloud on security and privacy and need more exposure on how, with the current threat environment, it will be safer being in the cloud than relying on tradition forms of IT. In fact, the Microsoft Asia Pacific survey of 1,200 IT leaders showed that 90% of IT leaders in Philippines believe that in the longer term, the cloud will be safer,” Microsoft statement said.

“People don’t use technology that they don’t trust. This is a golden rule that applies to organisations and individuals alike as we live in a mobile-first and cloud-first world. Ensuring security, privacy, and compliance are key to enabling businesses to carry out digital transformation with confidence,” Ilagan said.

“With the rise of mobile workers introducing new devices, apps, and data into organisations today, protecting sensitive company data requires a new and integrated approach, all of which we have invested in significantly,” Ilagan said.

“Microsoft’s mission is to empower every person and every organisation on the planet to achieve more—building technology so that others can innovate, build their own technology, and create solutions that make things happen,” Microsoft statement said.

“Microsoft is uniquely able to enable businesses of all sizes to get from where it is today, to where it needs to be as digital business through its flexible technology solutions, integrated offerings and our investment in being the most trustworthy with investments in security, privacy and control, compliance, and transparency,” Microsoft statement said.

The survey includes Australia, China, Hong Kong, Indonesia, India, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan and Thailand. All respondents were pre-qualified as being involved in shaping their organisations’ digital strategy, and are working in firms with more than 250 employees.

More information about how Microsoft is enabling digital business transformation can be accessed at enterprise.microsoft.com/en-ph.


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